Today I want to talk about How Entrepreneurs and Marketers can Benefit from the News. Needless to say, I am against making noise about "sensitive" topics, but it just so happened that the last few events managed to perfectly reflect the stated theme of this material. So, any important event always arouses excitement in the audience, people start to be interested, search and ask. The media and bloggers react immediately, causing information to spread and lead to some kind of result. For a business, this result can be media mentions, website links or sales. I want to share a few examples of how to achieve such a result. Who follows the news agenda, the cage fight between Elon Musk and Zuckerberg was actively discussed in the media last weeks, you probably remember. Against this background, the Total Shape fitness company stood out. He got more than 30 quality backlinks to a popular site that he could never get for free. How it happened: The company noti...
Practical and Witty Marketing Insights