MARKETING IN ARMCHAIR

Influencer marketing is one of the most popular and effective ways to reach your target audience and promote your brand. But how do you know if your influencer marketing campaigns are worth the investment? How do you measure the return on investment (ROI) of influencer marketing? In this blog post, I will explain what influencer marketing ROI is, why it is important, and how you can measure it using various methods and metrics. By the end of this post, you will have a better understanding of how to evaluate the performance and impact of your influencer marketing campaigns. What is Influencer Marketing ROI? Influencer marketing ROI is the ratio of the profit generated by your influencer marketing campaigns to the cost of running them. It shows how much value you get from your influencer marketing efforts, compared to how much you spend on them. Influencer marketing ROI can be expressed as a percentage, using this simple formula: Influencer Marketing ROI (%) = (Profit - Cost) / Cost x 10...

Starting as a one-person marketing team can be both exciting and challenging. You have the autonomy to make decisions and shape your company's marketing strategy, but you also have to juggle multiple responsibilities. Here's a step-by-step guide on where to start: 1. Understand what your business is all about.  What are you selling, and who are you trying to sell it to? What do you want to achieve with your marketing efforts? 2. Figure out who your ideal customers are. What makes them tick? What do they like and dislike? Where do they hang out online? 3. Check out your competition. See what they're good at and where they're falling short. Look for opportunities to stand out.   4. If you don't have a website yet, it's time to make one. Make sure it's easy to use and works on phones.   5. Get on social media. Go where your customers are and set up profiles there.   6. Think about what kind of stuff you want to share with your audience. Make a schedule for when...

Supplier's Power Porter's Five Forces is like a handy toolkit for businesses to figure out what's going on in their industry. One of the things it looks at is the power of suppliers, which basically means how much sway suppliers have over a company's success. To make sure suppliers don't have too much control and get the upper hand, businesses can follow some smart strategies. How do you reduce it? 1. Standardize Orders When you standardize things, like how you buy stuff, it makes everything smoother. You cut out the extra hassles and paperwork, which means less work and less money spent. Plus, when suppliers see you've got your act together with standardized orders, they're more likely to give you good deals. So, it's a win-win – you save cash, and your contracts get better. 2. Invest in Technology and Innovation Here's the deal: if you invest in cool tech and new ideas, you can break free from being stuck with just one supplier. You might even figu...

So you're starting a business, but you're short on cash. No worries! Getting your name out there doesn't have to be expensive. In fact, I've got some killer tips for creating a marketing strategy that's perfect for startups like yours. I'll show you how to stand out in the business world without breaking the bank. With these practical tips and creative approaches, your brand will be the talk of the town and your product or service will be in high demand. Plus, you won't have to worry about your finances. 1. Make it a challenge:  One of the biggest issues with viral marketing is that it’s hard to tell what the company actually offers. If you produce a video that everyone loves, you might not get the recognition you deserve. A smart video might not necessarily explain your product or even tell people where to buy it. So what can you do? Make your product the star of the viral marketing campaign you run. 2. Use your product more than anyone else:  When you star...