MARKETING IN ARMCHAIR

Have you ever wondered what the difference is between mission, vision, plan, objectives, strategy, and goal? These terms are often used in business and management, but they can also apply to any project or initiative that you want to achieve. In this blog post, I will explain what each term means and how they relate to each other. Figure 1 Lets take a restaurant as an example (Figure 1). Vision A vision statement describes what you want to achieve in the future and why it matters. It answers the questions: Where do you want to go? What will be different when you get there? A good vision statement should be ambitious, realistic, and motivating. It should paint a picture of the ideal state or outcome that you are working towards.   E.g. - To be Everyone's Favorite Place to Eat Mission A mission statement describes why your organization or project exists and what it does.    A good mission statement should be concise, clear, and inspiring. It should communicate your purpose ...

If you run a charity, you know how important it is to let people know about your cause and how they can help. But it’s not easy to get people’s attention and interest, especially in 2023, when there are so many other things competing for their time and money. So how can you make your charity stand out and reach your target audience in a smart and effective way? How can you use some cool and creative ways to promote your charity that other charities might not be using? In this blog post, I’ll share with you some awesome charity marketing ideas that you can use in 2023 to spread the word about your charity in a fun and innovative way. Photo by  Tim Marshall  on  Unsplash Use podcasting to talk to a passionate and loyal audience Podcasting is like having your own radio show that people can listen to online. Podcasting can help you talk to a passionate and loyal audience who are interested in your cause or topic. Podcasting can also help you show your personality, stories, an...

Influencer marketing is one of the most popular and effective ways to reach your target audience and promote your brand. But how do you know if your influencer marketing campaigns are worth the investment? How do you measure the return on investment (ROI) of influencer marketing? In this blog post, I will explain what influencer marketing ROI is, why it is important, and how you can measure it using various methods and metrics. By the end of this post, you will have a better understanding of how to evaluate the performance and impact of your influencer marketing campaigns. What is Influencer Marketing ROI? Influencer marketing ROI is the ratio of the profit generated by your influencer marketing campaigns to the cost of running them. It shows how much value you get from your influencer marketing efforts, compared to how much you spend on them. Influencer marketing ROI can be expressed as a percentage, using this simple formula: Influencer Marketing ROI (%) = (Profit - Cost) / Cost x 10...

Starting as a one-person marketing team can be both exciting and challenging. You have the autonomy to make decisions and shape your company's marketing strategy, but you also have to juggle multiple responsibilities. Here's a step-by-step guide on where to start: 1. Understand what your business is all about.  What are you selling, and who are you trying to sell it to? What do you want to achieve with your marketing efforts? 2. Figure out who your ideal customers are. What makes them tick? What do they like and dislike? Where do they hang out online? 3. Check out your competition. See what they're good at and where they're falling short. Look for opportunities to stand out.   4. If you don't have a website yet, it's time to make one. Make sure it's easy to use and works on phones.   5. Get on social media. Go where your customers are and set up profiles there.   6. Think about what kind of stuff you want to share with your audience. Make a schedule for when...

Supplier's Power Porter's Five Forces is like a handy toolkit for businesses to figure out what's going on in their industry. One of the things it looks at is the power of suppliers, which basically means how much sway suppliers have over a company's success. To make sure suppliers don't have too much control and get the upper hand, businesses can follow some smart strategies. How do you reduce it? 1. Standardize Orders When you standardize things, like how you buy stuff, it makes everything smoother. You cut out the extra hassles and paperwork, which means less work and less money spent. Plus, when suppliers see you've got your act together with standardized orders, they're more likely to give you good deals. So, it's a win-win – you save cash, and your contracts get better. 2. Invest in Technology and Innovation Here's the deal: if you invest in cool tech and new ideas, you can break free from being stuck with just one supplier. You might even figu...