MARKETING IN ARMCHAIR

Have you ever wondered what the difference is between mission, vision, plan, objectives, strategy, and goal? These terms are often used in business and management, but they can also apply to any project or initiative that you want to achieve. In this blog post, I will explain what each term means and how they relate to each other. Figure 1 Lets take a restaurant as an example (Figure 1). Vision A vision statement describes what you want to achieve in the future and why it matters. It answers the questions: Where do you want to go? What will be different when you get there? A good vision statement should be ambitious, realistic, and motivating. It should paint a picture of the ideal state or outcome that you are working towards.   E.g. - To be Everyone's Favorite Place to Eat Mission A mission statement describes why your organization or project exists and what it does.    A good mission statement should be concise, clear, and inspiring. It should communicate your purpose ...

If you run a charity, you know how important it is to let people know about your cause and how they can help. But it’s not easy to get people’s attention and interest, especially in 2023, when there are so many other things competing for their time and money. So how can you make your charity stand out and reach your target audience in a smart and effective way? How can you use some cool and creative ways to promote your charity that other charities might not be using? In this blog post, I’ll share with you some awesome charity marketing ideas that you can use in 2023 to spread the word about your charity in a fun and innovative way. Photo by  Tim Marshall  on  Unsplash Use podcasting to talk to a passionate and loyal audience Podcasting is like having your own radio show that people can listen to online. Podcasting can help you talk to a passionate and loyal audience who are interested in your cause or topic. Podcasting can also help you show your personality, stories, an...